Coffee Shops and the Music Conundrum!

For the life of me, I can never understand why is it that in some Coffee Shops they have one thing playing on the TV screen and another on the stereo!
You hear a song and lift your head expecting to see a matching set of events unfolding on the screen and what you actually get is an entirely disparate song reel.
And in some coffee shops, there is a sports channel on TV and some random person is singing about how tough life is.
Why? Why? Why?
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And the selection of songs is nothing to boast about either. There is such a gamut of choices and yet the most inane music plays in these shops.
And in some malls as well!

What is the obsession with this western music?
I listen to it all the time but seriously these guys are specialists in digging up rotten music.

Why can't they just play good old bollywood?
Everyone listens to that and enjoys it and an occasional Himesh nunber has never done nobody no harm!

And the volumes that it is played at is also ridiculous. I mean coffee shops are for a gab fest with friends or for an alone cup of coffee to soothe nerves.....

Is it a scientifically proven fact that loud vacuous music impels customers to buy more stuff? If yes, then earplugs should be a part of the merchandise...

All that this loud music accomplishes is that people talk louder and louder......

I dearly want to know how they get their music and how the choices are made and do they have to play only their own music or can I hand them a pen drive and have them play my music....
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Do tell if you happen to know!

And if there is God of Coffee shops please take cognizance and have them play good matching stuff or then nothing at all!

Amen!